Join me on my odyssey of crafting content, shaping strategies, and uniting business and creativity.
Join me in this video to explore the person beyond the roles — Labiba Samara.
I am currently an officer in the content development team at Remark HB Limited, a consumer goods company on the horizon. My work mainly comprises content writing and strategy formulation.
I have worked on 15+ research-based copywriting projects on a variety of topics. I've collaborated with diverse clients to craft compelling content that resonates with their audiences.
As a content writer, I have a strong grasp of language, grammar, and style. I can craft engaging and informative pieces ranging from social media and website content to blogs, product inserts and claims that captivate my various target audiences and effectively convey messages.
Content development requires thorough research to ensure accuracy and depth. My capability to gather and synthesize information from various sources proves to be a valuable skill when I'm working on new products and their incoming launches.
My involvement in strategy entails a need for considering the bigger picture, especially since my current role deals a lot with launching new brands. I can assess goals, audience needs, and market trends to align content with broader business objectives.
My role in both content writing, creation, and strategy involves collaborating with diverse brand teams and designers. Effective teamwork and communication are vital in ensuring the success of content initiatives.
Crafting original and captivating content requires creativity. Whether it's generating fresh ideas, finding innovative ways to present information, or sharing my thoughts on potential products, I always have to rely on my creative thinking.
As a content writer, I have honed my communication skills, enabling me to convey complex ideas in a clear and relatable manner. Moreover, my outgoing and sociable personality greatly adds to my interpersonal communication skills.
Organizing a wide array events during my school and university years as part of my extracurricular activities entailed that I had to lead and manage different types of people and overcome any situation that arose.
Within my role at Remark HB, I hold a distinctive responsibility that involves the creative naming of new products across our diverse brands including cosmetics and personal care goods, accompanied by the formulation of impactful taglines. As the product namer, I delve into the core attributes, values, and functionalities of our offerings.These names serve as the initial touchpoint, setting the tone for the customer's experience.
I've been involved in an array of engaging product insert projects spanning diverse industries, including personal care, home care, skin care, and makeup. Explore my portfolio to witness how I've transformed essential product details into captivating narratives, amplifying each brand's presence and fostering meaningful customer connections.
From personal care to home care, skincare to makeup, I've had the privilege of crafting engaging social media content and captions that resonate with diverse audiences. Through my projects, I've woven compelling narratives that capture the essence of each brand, infusing personality and purpose into every post. Explore how my words bring brands to life.
I specialize in curating website blogs that resonate with distinct brand audiences, spanning personal care, home care, skin care, and makeup. With each blog, I harmonize brand identity with reader interests, establishing a compelling online presence for a range of niches.
Now that you know a lot about me, let me know if you are interested to work with me.
